Zimbabwean Taponeswa Mavunga has been appointed Director of Africa at Sony Music UK, a newly created position that will expand the company’s scope within African music.
She will report directly to Jason Iley, Chairman and CEO of Sony Music UK & Ireland.
Previously based in Johannesburg, Mavunga was Head of Talent and Music for Viacom Africa working on MTV Base, BET Africa and Nickelodeon channels.
She also worked on the 2015 edition of the of the Mamas (MTV Africa Music Awards) hosted in Durban.
Prior to that, she was at Atlantic Records for more than 15 years and worked on artist campaigns including Ed Sheeran, JAY Z, Rudimental and Sean Paul.
Taponeswa Mavunga said: “At this moment, when the global cultural landscape is changing so rapidly, I’m excited to play my part in the black cultural renaissance.
“My passion for Africa and African music is unwavering and I look forward to impactful collaboration and partnerships. I’m grateful to Jason for the vision, that led to the creation of this role. I also thank Ferdy and all of Columbia for 5 extraordinary years and I’m delighted to continue my work with them and the wider Sony family in this next chapter.”
Jason Iley (Chairman and CEO, Sony Music UK & Ireland), added: “Tapi is a passionate, forward thinking executive who has a clear vision for the future.
“She has incredible relationships with artists and there is no one more suited to represent Sony Music UK in Africa’s accelerating market.
“Tapi’s first-hand experience of working in African music and entertainment and her enthusiasm to connect artists locally and globally is unmatched.”
Sean Watson (Managing Director, Sony Music Entertainment Africa) said: “Tapi has long been one of the most passionate champions in the UK of our African artists, so to have her working more closely and formally with the African team at Sony Music is fantastic!
“Tapi understands why bridges between our markets are key to growing the business, whether promoting African artists outside of the continent or helping global artists find new growth opportunities in Africa.” – Music Business Worldwide.